Creativity and Innovation Impact Session: Client Highlight
Last week we had the opportunity to collaborate with a client to design and facilitate a well received Impact session on Creativity & Innovation. For this process we partnered with long time friend and consulting associate Steve Zeisler.
The session was comprised of about 25 carefully selected "Innovators" (think six sigma black belts with an entrepreneurial twist) and senior "change leaders" from throughout the organization.
The highlights of this process and engagement were:
1. An overview of creativity and innovation.
2. Sharing and interpreting results from the Creative Styles Inventory.
3. A review and practicum of tools for innovation and creativity.
4. Sharing and interpreting results of Organizational Climate for Innovation Survey.
5. Innovation project selection, team formation and chartering.
1. An Overview of creativity and innovation. Most organizations today can't leave innovation to chance. The "kids in the garage" are out there, they have more channels to market than ever and they want your business. Together this group of innovators and senior leaders explored the explosive rate of change that is occurring around them and its implications to their business.
2. Creative Styles Inventory (CSI). We are all creative, but how we are creative can differ in some significant ways. Edison was certainly creative in his way, just as Einstein was creative in his own way. Neither was more creative than the other, but they were certainly different in how they were creative. Edison's creative preference called for a more structured approach and Einstiens's a preference for less structure. Both preferences are "good" and valid, but their process and preference for creativity is on opposite ends of a continuum.
For those whose roles require creative output, or who must lead teams and organizations wherein creativity must flourish, it is important to understand the human dimensions of creativity. The CSI helps us appreciate the continuum of human creative preferences and can help us approach creative challenges without personal bias and increased team effectiveness. Within the session participants received their CSI results and explored its implications to them as innovators and as change leaders.
3. Tools for Innovation and Creativity. Just as there is a continuum of human preferences for creativity, the tools we use for creativity can also be placed on a continuum from high to low structure. During the session participants were exposed to a continuum of tools. There are over twenty such tools and brainstorming is in the middle of the continuum. In addition to some tool practice, a take-away for the group was that for every creative challenge there is a "better" fit tool.
4. Organizational Climate for Innovation. Organizations that must innovate have to understand that the richness, volume and impact of their efforts will rise or fall on the degree to which the organization posses a healthy Climate for Innovation. There are nine (9) clear and measurable dimensions that differentiate Innovative organizations from those that are stagnate. During the session the group reviewed the results from the Climate for Innovation assessment we conducted prior to the Impact Session. Input was provided to develop strategies to strengthen the climate.
A take away for the group was that if we want innovative results, the process starts with nurturing a climate that stimulates contributors to think expansively, give their best insights and ideas. If winning in the market place is a war of innovation, Climate is a key force multiplier and key differentiator.
5. Innovative Project Selection, Team Formation and Chartering. With the benefit of all previous session elements and discussions, the group worked together to select high leverage innovation projects and begin team formation.

The graphic above captures additional considerations this Impact Session addressed. Effective innovation requires an integrated process, an innovative climate and the application of a wide array of tools/approaches. A key set of in-process (lead) metrics and key set of output performance metrics must also be developed to aim the innovation process in line with business needs.
I welcome your comments and questions. Please contact me if your organization, work unit or team would benefit from an Impact Session like this or any aspect of the process that has been highlighted in this blog. If your strategic need is not Innovation & Creativity, we can work with you to develop a change approach and Impact Session tailored to your needs.






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